Best Online Marketing Courses for Remote Workers
Marketing is one of the larger fields for remote work opportunities. Employers want to know you understand current marketing practices including analytics and data analysis, email marketing, social media, mobile, digital, and more. Demonstrate your knowledge and skills and improve your resume by completing some of the comprehensive courses offered below.
If you want to learn how to get better at marketing your company or brand but don’t have a clue where to start, this introductory-level course could be a great fit. The course especially focuses on three principles. The first is using brand equity to retain customers. The second part focuses on gathering customers’ needs. The third principle is learning how to understand the drivers that influence customers.
The course wraps up with a discussion of ways to learn how customers perceive your brand messaging and marketing. If you enjoy this course and want to learn more about marketing, this is the first course of a 6-course Coursera Specialization entitled, “Business Foundations.”
Introduction to Search Engine Optimization
University of California, Davis | Coursera | Free | 20 hrs
Start Date
Ever wonder what causes companies to land on the front page of Google, or get frustrated that your company isn’t there? It’s a surprisingly more complicated process than you might think. This course provides an introduction to search engines, how they work, and their history, and is a great way to learn how to make your company’s website stand out on search results and ultimately get more hits. It also introduces SEO as an industry for people looking to get into this as a career.
Concepts covered include the relevancy of search engine results, the functionality of search engine algorithms, and how topic association relates to the relevancy and trustworthiness of search results. The course wrap-up will teach students how to write and optimize their own website content to improve search results and how to develop an optimization strategy for a client that would help increase their search engine ranking. Quizzes along the way help students apply their new skills. By the end of the course, you will not only be able to optimize your own website, but recognize SEO principles in practice every time you type a search into Google.
The social media landscape is vast; there are so many different platforms, and each of them requires a different marketing strategy. If all of this feels overwhelming to you, this course is a great overview of how to market your company on various social media platforms. You will learn how to select which social media platform is best for you, and the similarities and differences between various social media platforms and how they are used for marketing.
You will also learn how to define key performance indicators that measure the success of your marketing campaign. Then, the course features a discussion of how to define your target audience (which could affect your marketing strategies). The course wraps up with a discussion of how to create a social media policy for your company. Quizzes in each section of this course give you an opportunity to practice your new skills. If you want to learn more, this is the first of five courses in the “Facebook Social Marketing” specialization on Coursera.
Online Marketing Foundations: Connecting with Customers Online
Madecraft | Linkedin Learning | Free | 5 hrs
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If you want to hear the basics of digital marketing directly from a leader who has used them in his own business, this course is a great fit for you. The course aims to give you an overview of several different types of marketing, so you can determine which plan of action is the best for your business.
Concepts covered include how to evaluate the company’s website and identify conversion goals, how to measure and interpret website analytics, and how to set up text and display ads, along with overviews of content marketing, mobile marketing, and influencer marketing. Things like choosing an effective domain name, maintaining an effective website, and knowing the fundamentals of a conversion funnel are essential to running a good marketing campaign, and this course provides a great overview for the beginner on how to do all these things and more.
The perk that makes this course especially appealing is the Google Digital Marketing Certification, which could stand out on a resume and is always a bonus for a self-paced, free course. The course itself is perfect for the digital marketing beginner, with a comprehensive set of 26 modules that will help students improve their marketing campaigns.
Topics covered include building a web presence, planning an online business strategy, and getting started with search engine optimization. As one might expect from a Google course, it really digs into search engine related concepts, including search engine marketing and the attributes of a good keyword. The course concludes with introductions to social media marketing, mobile marketing, email marketing, display advertising, and analytics.
Quantitative Marketing Research
Indian Institute of Management Bangalore | edX | Free | 20 hrs
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If you’ve ever wondered how to best sift through and interpret a mound of data and determine which data to focus on to help your company grow, then this course could be a great fit. Students will be introduced to marketing research projects. They’ll learn how to design, implement, and interpret them. Concepts covered include value and willingness-to-pay, how to use auctions to estimate value, cluster analysis, ethical issues in marketing research, and how to design marketing surveys. While some of the topics covered in this course are a bit technical, it moves at a pace fit for an introductory learner.
University of Virginia Darden School of Business | FutureLearn | Free | 10 hrs
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Being able to find data about your company is not necessarily the problem. Companies can often have too much data. This course will teach students how to interpret and sift through data, and determine what it means, what is important, and what is best left discarded.
Professor Rajkumar Venkatesan of the University of Virginia Darden School of Business will help students design experiments to evaluate marketing campaigns, measure the effectiveness of brand and customer assets, and calculate customer lifetime value. While the course is good for users looking to improve the effectiveness of their marketing campaigns, it also is good to simply teach students the basics of marketing analytics. When you know how to use it and interpret it, suddenly reading endless data about your company won’t seem quite so overwhelming.
Note, after 7 free weeks, you’ll have to pay $74 if you want to continue.
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Social Media Marketing Specialization
Northwestern University | Coursera | $49 per month | 56 hrs
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If you want to expand your business using social media but don’t know where to start, Coursera’s Social Media Marketing Specialization course will provide a comprehensive introduction. Like other Coursera specializations, the social media marketing specialization consists of six courses, each of which can be taken individually if you so choose.
The first two sources, “What is Social?” and “The Importance of Listening,” provide students with a basic knowledge of how social media interaction works. The next three courses, “Engagement & Nurture Marketing,” “Content, Advertising & Social Integrated Marketing Communication,” and “The Business of Social,” provide students with knowledge on how to apply these principles of social media interaction to their marketing campaign. The final course, “Social Marketing Capstone Project,” provides students an opportunity to apply these principles to create and receive feedback on a marketing plan that expands their companies’ social marketing. While the first five courses can be taken anytime on a flexible basis, the capstone class has set starting dates that you will need to monitor if you wish to obtain your certification for completing this specialization.
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