Brand Marketing Manager

Title: Brand Marketing Manager

Location: Alexandria VA United States

Job Description:

NOTE: This position requires a hybrid work schedule of three (3) days in the office and two (2) days remote each week. As such, only candidates currently residing within commuting distance of Alexandria, Virginia will be considered.

Position Overview:

Reporting to the Marketing Director of Campaigns Strategy, and as an integral part of Questel's Marketing Team, this role is responsible for planning, executing and evaluating the marketing projects to support the development of the brand and the reach of the sales goals.

Principal Duties & Responsibilities:

• Manage content, campaigns and events calendar for the business line
• Plan and follow the budget dedicated to the business line marketing activities
• Responsible for writing and editing blogs, whitepapers, press releases, infographics, email campaigns, and industry and vertical-specific research projects
• Research, edit, and fact check content
• Manage social media content
• Oversee webinars
• Attend industry and vertical-specific conferences
• Support sales team
• Responsible for reviewing website heatmap analytics, updating content, planning, and managing website evolutions
• Create landing pages
• Plan and manage logistics for tradeshows and events in collaboration with the marketing team
• Manage inbound lead process (SEO/SEA) working closely with the group Traffic Manager
• Work closely with Questel group marketing teams on a global scale and business line sales team
• Work on special projects and other duties as assigned by management

Qualifications & Skills:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.

Education and Experience: Bachelor's degree in marketing or a related field or any combination of education, experience and training which provides the following knowledge, skills, and abilities in translation/localization project management:

• 3+ years of B2B marketing experience required
• Excellent research and Markcom writing skills
• Works well independently, is extremely proactive, and can organize and manage multiple projects simultaneously
• Fluency in English required, fluency in a foreign language a plus

SUPERVISION RECEIVED - Supervision is provided by the Communications & Marketing Director

SUPERVISION EXERCISED - No direct reports

PHYSICAL/SENSORY/MENTAL DEMANDS:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to individuals with disabilities to perform the essential functions.

• Some travel required for industry and vertical-specific conferences
• Consistently standing and/or sitting with the ability to move to meet with other team members
• Consistently operating a computer and other office productivity machinery
• Remembering names and details
• Maintaining confidentiality of all information that is or will be confidential and proprietary to Questel or Questel's clients

ADDITIONAL REQUIREMENTS

• Verification of identity and criminal records check