Director, Divisional Lead Programmatic Media

Title: Director, Divisional Lead Programmatic Media

Hudson Yards NY

Job Description:

Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. 

At L’Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

L’Oréal’s in-house US programmatic trading desk (leDesk) leverages best-in-class programmatic media through a high-functioning and integrated team to drive business-building performance via data-driven activations and breakthrough innovation.  

Job Summary

The Director of Programmatic Media (leDesk), Division Lead will deliver best-in-class, data-driven impact for L’Oreal while showcasing collaboration, a sense of empathetic leadership, and accountability. In this role you will lead a small and nimble team of media agency and/or in-house programmatic media planners/traders in campaign management, planning, reporting and optimization across all brands within that division. You will provide strategic guidance and support the delivery of best-in-class, consumer-centric media plans and activations that drive business impact in accordance with best practices, Global Golden Rules and operational excellence.  Additionally, as a Programmatic Strategic Workstream Lead, you will also lead key portfolio-wide initiatives for our team in delivering long-term, future-forward ways of working and innovation for specific workstreams in our programmatic process. This role reports to the AVP/Head of Programmatic Media. 

Divisional Lead Responsibilities

• Serve as the leader for divisional team with oversight of strategy, planning and activation specific to programmatic 
• Effective and empathetic management and support of your team by facilitating psychological safety and collaboration
• Apply, strategize, and scale L’Oréal data strategy within programmatic to maximize results
• Oversight of recommendations, trading setup, delivery management (pacing, budget, spend), analysis and reporting for programmatic campaigns
• Ensure all programmatic campaigns are executed with consistency and excellence as defined by local and global L’Oreal standards
• Multi-task, prioritize, and balance time across brand stakeholders, multiple partner relationships and internal initiatives while maintaining strong attention to detail
• Maintain a deep understanding of innovation capabilities, the L’Oreal business & existing and emerging buying platforms (TTD, DV360)
• Work closely with the senior brand team and divisional media leads to contribute to the success of cross-channel programmatic client campaigns
• Liaise between key internal groups (consumer insights, IT, oneMedia, research/analytics & operations)
• Be seen as resource in terms of gathering and distributing research around the programmatic industry
• Successfully work with inter-agency omnichannel planning and investment leads to drive efficient ways of working and best-in-class media plans
• As a member of programmatic leadership team, support lead initiatives and work to support the programmatic excellence (planning, trading and operations) and strategic workstream leads (DigitalTV, SSP, audience targeting, sales studies, etc.) with key initiatives and scaling/socializing best practices
• Effectively partner & liaise between key internal (Data Activation DDX, Search, Social, Retail Media, Digital IT, Advanced Analytics research/analytics, Media Operations) teams and external partners (agency, DSP, SSP, ad tech)
• Assist in designing and delivering performance updates, optimizations, business reviews, new audience-based programmatic solutions and growth opportunity presentations
• Presenting and submitting case studies of the work our team does to internal teams and cross-functionally in internal, department-wide and inter-agency meetings.
• Consistent oversight, feedback, and effective feedback for your team and/or the media agency programmatic team

Strategic Workstream Lead Responsibilities

Programmatic Planning Co-Lead

• Planning Standardization – Including but not limited to evolving best practices related to line item and on-target reach calculations, # of brand lift questions, extent of creative variation, approved PMP/PG partner selection, data/audience strategy and wrap reporting
• Partner with other team workstream leads (Trading, Audience Targeting, Digital TV, Reporting & Analytics, Sales Studies, etc.) to incorporate planning best practice consistency.
• Golden Rule Feedback & Compliance – Partner with leDesk lead team in evaluating Planning-related Global Golden Rules, establish local Golden Rules and ensure compliance
• Planner training: Lead and partner with resources to handle new planner/cross-strategist onboarding, ensuring they complete a formal, structured onboarding, ad hoc training requests
• Planning Innovation: Spearhead learning agenda and innovation roadmaps for planner innovation, test & learns and ways of executing tests
• Audit support (when applicable): Partner to help communicate with relevant planners regarding audit needs and questions; Addressing feedback/questions from auditors related to planning processes
• Spearhead trouble-shooting any escalating planning process issues
• Develop annual leDesk Planning Frame/Strategic Pillars that inform key Planning focal points for the year
• Co-lead Planner Roundtable meetings among full leDesk (in-house + media agency) planning/cross-strategist team to share your ongoing priorities, collect feedback from traders and provide a forum for address key concerns/opportunities for improvement

What We Are Looking For

Required Qualifications

• 7-10 years of experience digital media experience across display, video, social and mobile; a minimum of 5 years hands-on-keyboard programmatic; 6-8+ years of experience digital media experience across display, video, social and mobile; a minimum of 3+ years hands-on-keyboard programmatic
• Strong understanding of the programmatic ecosystem (e.g. exchanges, DSPs, data offerings, auction types, marketplace dynamics, etc.) and ability to demonstrate that knowledge
• Experience with audience strategy and tactical deployment across data types (1P, 2P, 3P) 
• Proven ability to distill complex data into meaningful and actionable insights
• Proficiency in Microsoft Office and experience with data analysis in Excel (pivot tables, advanced functions)
• Solution-orientation with strong analytical, problem solving and critical thinking skills
• Excellent written and verbal communicator
• Proven experience navigating ambiguity, changes or challenges

Preferred Qualifications

• Bachelor’s degree preferred
• Experience directly managing at least one (1) team member is highly recommended
• Accountability and flexibility with leaders is strongly preferred

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
• Employee Resource Groups (Think Tanks and Innovation Squads)  
• Access to Mental Health & Wellness Programs    

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.