Senior Marketing Lead, Multi-Channel Marketing

Senior Marketing Lead, Multi-Channel Marketing

Marketing | San Francisco, United States | Mountain View, United States or Remote | New York, United States | Austin, United States | Seattle, United States | Remote, Americas | Full-Time

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

We are seeking an experienced and data-driven Senior Marketing Lead, Multi-Channel Marketing to join our Performance Marketing team. You will be responsible for developing and executing integrated multi-channel marketing programs that drive brand awareness, customer engagement, and revenue growth across global markets.

You will work closely with cross-functional teams (Demand Gen, Customer Lifecycle Marketing, Product Marketing, Brand and Product Growth) to ensure consistency and alignment across all channels.

Key Responsibilities:

• Develop and implement multi-channel marketing programs that aligns with Atlassian's business goals.

• Manage the full campaign lifecycle, from ideation and planning to execution, measurement, and optimization.

• Partner with channel experts to optimize marketing campaigns across various channels including digital, social media, email, SEO/SEM, content, PR, and events.

• Collaborate with product, sales, and customer success teams to ensure a cohesive customer journey and experience.

• Understand the customer journey across different channels and drive customer segmentation and targeting strategies to ensure personalized and relevant messaging across channels.

• Analyze performance metrics to measure the effectiveness of campaigns and initiatives, adjusting strategies as necessary to improve results.

• Own and manage budgets for multi-channel marketing initiatives, ensuring efficient allocation of resources to maximize ROI.

• Identify and evaluate new marketing channels, tools and opportunities for growth.

• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to continuously innovate and improve multi-channel strategies.

• Foster relationships with external partners and vendors to enhance campaign reach and effectiveness

• Report on campaign performance and insights to senior leadership, highlighting key achievements and opportunities for improvement.

Qualifications:

• Proven track record in developing and executing B2B SaaS multi-channel marketing programs.

• Deep understanding of business goals and how to create campaigns that drive these goals for specific audience segments.

• Deep experience with a variety of marketing channels, including email, paid media, social media, content marketing, events, and community engagement.

• Deep understanding of marketing automation platforms, CRM systems and customer journey optimization tools.

• Strong analytical skills and experience with data-driven decision making.

• Self-starter with strong collaboration skills and ability to multitask. Ability to adapt to changing priorities and is comfortable with ambiguity

• Excellent communication, interpersonal, and presentation skills.

• Passion for technology and the future of work.

• Experience with project management software, documentation tools, developer platforms, is a plus.

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline.

Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

• Zone A: $160,900 - $214,600
• Zone B: $144,800 - $193,100
• Zone C: $133,600 - $178,100

This role may also be eligible for benefits, bonuses, commissions, and equity.

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more.