Vice President Investments Product Marketing

Title: Vice President Investments Product Marketing

Location: Radnor, PA, US

Workplace: Hybrid/Common Days+

Department: Marketing & Communications

Job Description:

Alternate Locations: Radnor, PA (Pennsylvania)

Work Arrangement:

Hybrid/Common Days+ : Work 2-3 days a week in a Lincoln office with a designated workspace.

Relocation assistance: is not available for this opportunity.

Requisition #: 74499

The Role at a Glance

Are you a proven marketing leader in the Investments space? Lincoln Financial is seeking a VP Investments Product Marketing to join our Financial Products product leadership marketing team.

In this crucial role you will lead marketing programs and plans for the investments product line that will result and drive market awareness of Lincoln's product and services. You will also partner with the business to develop strategy and execute key marketing initiatives for the investment product space.

If you're ready to amplify your transformational marketing leadership, we encourage you to apply. Join our team and help shape the marketing organization for Lincoln Financial's customers and partners.

What you'll be doing

• Oversee and lead the development, implementation and evaluation of strategic marketing program and plans which achieve key business objectives of the enterprise marketing for various investment products including, annuities, mutual funds, private market funds, exchange traded funds, stocks, and insurance.
• Provide thought leadership and advise executive management on marketing strategies and risks.
• Anticipate and provides strategies/solutions to highly complex marketing issues and/or concerns.
• Oversee and lead the development and implementation of marketing policies and procedures.
• Develop and oversee the overall marketing calendar for investment product marketing.
• Oversee and lead the creation of related complex communications and marketing collateral, that support consistent enterprise core messaging and business goals for the investment product suite.
• Ensures that all marketing program/plans are communicated and understood by all stakeholders.
• Ensures all marketing collateral content is accurate, relevant and consistent in terms of style, quality tone of voice, and which optimizes market awareness of Lincoln's products and/or services.
• Builds relationships and partners with executive leadership and key senior business leaders to determine strategic marketing business goals and ensure all marketing tools, collaterals and programs/plans are in alignment with the business goals and objectives
• Leads and oversees the overall development of marketing materials.
• Establishes, develops, and provides complex performance metrics and benchmarks to track and assess the effectiveness of marketing program/plans to key senior business leaders.
• Oversees and/or leads strategic marketing projects from inception to execution ensuring that plans that result in measurable business goals and drive market awareness of Lincoln's products and/or services.
• Ensures that all marketing collateral complies with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards.

What we're looking for

Must-Haves

• 12+ Years experience of advertising on marketing experience that directly aligns to the specific responsibilities for this role
• 5+ Years of senior management experience in a large complex organization including influencing senior management and critical stakeholder responsibility.
• Effective verbal and written communication skills
• Strong interpersonal and relationship management skills
• Ability to adapt quickly in a changing work environment

Application Deadline

Applications for this position will be accepted through April, 9, 2025, subject to earlier closure due to applicant volume.

What's it like to work here?

At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.

What's in it for you:

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes

• Leadership development and virtual training opportunities

• PTO/parental leave

• Competitive 401K and employee benefits

• Free financial counseling, health coaching and employee assistance program

• Tuition assistance program

• Work arrangements that work for you

• Effective productivity/technology tools and training

The pay range for this position is $157,000 - $285,600 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.

About The Company

Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.

With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.

Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.

Lincoln is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Follow us on Facebook, X, LinkedIn, Instagram, and YouTube. For the latest company news, visit our newsroom.

Be Aware of Fraudulent Recruiting Activities

If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.

Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.

Additional Information

This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.

Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.

Lincoln Financial is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.

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